Kumar Gaurav on how Cashaa is revolutionizing the crypto ecosystem – Adgully.com

Kumar Gaurav is an Indian serial entrepreneur, recognized for his pioneering efforts in the realms of blockchain and cryptocurrency. In 2017, Kumar Gaurav’s remarkable talents earned him the prestigious O-1 visa, a testament to his extraordinary abilities recognized by the United States government. He was also heralded as one of the Top 100 Most Influential People in Blockchain from 2016 to 2018 by Rise Global.

Steering his vision towards new horizons, Kumar Gaurav made significant strides in the Middle East, where his contributions were honoured with the title of ‘Best Crypto Entrepreneur in the Middle East’ during the India-UAE partnership summit in 2021.

At the heart of Kumar Gaurav’s entrepreneurial journey lies Cashaa, a groundbreaking venture founded in 2016 with a singular mission – to facilitate the widespread adoption of blockchain-based financial products. Initially conceived as a peer-to-peer cash transfer system leveraging Bitcoin infrastructure, Cashaa soon pivoted its focus upon recognizing the underserved needs of crypto businesses within the banking sector. Determined to bridge this gap, Cashaa embarked on a transformative journey to create a dedicated banking platform tailored to the unique requirements of the crypto industry.

In this exclusive interview with Adgully, Kumar Gaurav, Founder & CEO of Cashaa, provides invaluable insights into the genesis of Cashaa, its exponential growth trajectory since 2016, and its pivotal role in shaping the burgeoning landscape of cryptocurrency and blockchain technology, and the transformative impact of Cashaa on the global financial ecosystem.

What inspired you to co-found Cashaa, and what gap in the market did you aim to address with your platform?

Cashaa was inspired by the desire to democratize financial services and integrate Bitcoin into everyday transactions. In early 2016, we recognized the need to break the dominance of traditional banks and provide accessible cash transfer solutions worldwide. However, as demand grew, we realized that Bitcoin alone couldn’t meet the requirements of the cash transfer industry. This realization led us to focus on bridging the gap between the crypto business and traditional banking, allowing the crypto industry to flourish globally. Our recent launch of a mobile app extends our vision by providing secure solutions to personal users, previously only available to businesses. With an intuitive interface, we aim to onboard both existing and new users into the crypto ecosystem, advancing our mission of financial inclusivity and security.

Could you provide examples of real-world use cases where Cashaa has made a tangible impact on users’ financial lives or businesses?

Cashaa has remarkably impacted users’ financial lives and businesses by establishing crucial partnerships with traditional banks and financial institutions, overcoming skepticism toward the crypto industry. Since 2017, we have facilitated access to banking services for numerous crypto businesses, enabling millions of end-users to utilize crypto solutions. Throughout our seven-year journey, we have supported over 500 legitimate crypto companies, including prominent names like Binance, Kraken, Nexo, and Polygon. Notably, during times of banking crackdowns on Indian crypto businesses amidst the COVID-19 lockdown, we ensured the industry’s continuity, safeguarding companies from the adverse effects of bank restrictions through our advocacy and assistance efforts.

How has the growth of Cashaa been since its inception?

Cashaa started as a peer-to-peer money transfer startup in 2016 using the Bitcoin infrastructure to being a full-fledged and licensed virtual assets service provider and exchange today. In that time we have established ourselves as the go-to for companies in the crypto space, big and small, who are cut-off from banking solutions to make their business better. We have onboarded more than 550 crypto companies including big names like Nexo, Binance, Polygon, CoinDCX, Bitbns, and many more. We have now launched our yield-focused, easy-to-use and secure personal wallets solution for retail customers in over 200 countries. We also provide crypto-backed loans to retail customers at low interest rates starting from 0%. Cashaa sees its true calling in bringing the benefits of the crypto ecosystem to everyday customers and the masses. 

What has been the Revenue stream for Cashaa to succeed? 

Cashaa has always operated on multiple revenue streams in order to maintain the company’s financial health and ensure uninterrupted service to our customers even during market downturns and bear phases. We have consistent revenue streams from our B2B arm which helps crypto companies get connected with banking solutions. We also earn revenues by doing over-collateralized lending to crypto exchanges and development companies in the need for working capital solutions. Our crypto exchange also pulls in healthy revenues on a monthly basis with consistent volumes. 

What sets Cashaa apart in terms of its technology and approach to banking and financial services?

Cashaa was founded as a platform dedicated to serving the needs of the crypto economy. Initially focusing on peer-to-peer cash transfers via Bitcoin infrastructure, we swiftly identified the hurdles faced by crypto companies in accessing traditional banking services. Our platform bridges this gap, offering a comprehensive solution for crypto users. Designed with everyday users in mind, our platform allows users to seamlessly send, receive, earn, and take loans in both fiat and crypto currencies within a single account. We prioritize simplicity, intuitiveness, safety, and ease of use for all users, regardless of their level of crypto or technical expertise.

Could you provide insights into Cashaa’s future plans and any upcoming developments or features users can expect?

Our future plans for Cashaa revolve around strengthening our position as a leading blockchain and crypto-based financial institution. Over the next few years, we aim to expand globally by entering new markets and obtaining regulatory approvals. We will enhance our existing products and introduce new offerings to meet the evolving needs of our customers. Strategic partnerships and alliances with banks, financial institutions, and crypto-related businesses will play a crucial role in broadening our service offerings and accessing new markets. Technological innovation will remain a key focus as we explore emerging trends such as DeFi and tokenization. Moreover, compliance with regulations and robust security measures will continue to be central to our operations.

With the increasing popularity of cryptocurrency and blockchain technology, how does Cashaa integrate these elements into its marketing messaging and product offerings to attract users interested in decentralized finance (DeFi)?

Cashaa strategically integrates cryptocurrency and blockchain technology into its marketing messaging and product offerings to cater to users interested in decentralized finance (DeFi). By emphasizing blockchain’s transformative potential in FinTech, we highlight its role in providing transparent and tamper-proof ledgers, automated asset processes through smart contracts, and interoperability for seamless asset transfers across platforms. Robust encryption and multi-signature authentication ensure secure data handling, while consensus mechanisms like proof-of-stake enhance transaction speed and reliability. We also prioritize compliance with regulations and conduct regular audits to maintain trust and transparency. Likewise, stablecoins pegged to fiat currencies mitigate crypto volatility, providing a reliable medium for lending in underserved regions, while decentralized identity verification enhances accessibility. Through these technological innovations, we at Cashaa empower underserved communities with inclusive financial services, fostering trust and efficiency in decentralized lending platforms.

In a rapidly evolving fintech landscape, what trends do you foresee shaping the future of banking and financial services, and how is Cashaa positioning itself to adapt and thrive in this dynamic environment?

In the swiftly evolving fintech sector, Cashaa is keenly observing the trends shaping the future of banking and financial services. Among these, the integration of cryptocurrency technologies stands out, promising faster transactions, reduced costs, and enhanced financial inclusion. As pioneers in decentralized finance (DeFi), we are poised to revolutionize traditional banking by providing more accessible and cost-effective services. Through our robust adoption of blockchain technology, we prioritize transparency, security, and data protection, catalyzing transformative shifts in the industry. Furthermore, our collaborative efforts within the fintech and cryptocurrency sectors create a dynamic ecosystem that adapts to emerging trends like tokenization and artificial intelligence (AI), ensuring our sustained competitiveness in the ever-evolving financial landscape.

Blockchain technology serves as our cornerstone, offering unparalleled security and transparency in crypto transactions through decentralized and immutable ledgers. By leveraging cryptographic principles, we safeguard data integrity, while the public nature of blockchain enables seamless verification, bolstering transparency. Smart contracts streamline processes, enhancing efficiency and trust, while real-time transaction visibility mitigates fraud risks.This commitment to integrity ultimately benefits our users by improving the reliability of transactions.

Given the global reach of Cashaa’s services, how does the company tailor its marketing efforts to resonate with diverse cultural and geographical audiences?

Cashaa adopts a targeted and tailored marketing strategy rather than a brute force approach, recognizing the importance of resonating with diverse cultural and geographical audiences. We focus our marketing efforts on regions where we have established customer care and support teams fluent in the local language, ensuring personalized service for our customers. While this approach may limit our reach, it emphasizes customer satisfaction, aligning with our values of slow and organic growth.

Our marketing initiatives span various channels, including social media platforms, Google ads, and participation in crypto conferences and events worldwide. Through these efforts, we aim to raise awareness and educate our user base about the benefits and risks of crypto investing, catering to the unique needs and preferences of different audiences across the globe.

Finally, what personal experiences or principles guide your leadership at Cashaa, and what advice would you offer to aspiring entrepreneurs in the fintech space?

Focus on value creation and building a sustainable business rather than securing funding and chasinginorganic growth. Most…